Caltex Rest Room Retro Board
The Caltex White Rabbit restrooms were introduced in South Africa during the 1970s as part of a marketing campaign by Caltex to differentiate its service stations.
At the time, long-distance travel often meant poor roadside facilities, and many travelers had to resort to stopping in the open.
Caltex saw an opportunity to create a premium experience by offering clean, tiled bathrooms with fresh soap and cool water, which was considered a luxury compared to the alternatives.
The “White Rabbit” branding came from a popular advertising campaign that portrayed these restrooms as an oasis on hot, dusty roads.
The ads emphasized comfort and cleanliness, promising travelers a refreshing stop during their journey.
This innovation was well-received because it addressed a real pain point for motorists in an era when air conditioning in cars was rare and roadside amenities were minimal.
Over time, these restrooms became a symbol of quality service and modern convenience on South African highways
What is this?
Printed on metal. These boards are made from soft steel and can be mounted on the wall, either by the folded strip at the back, double sided tape, or holes can be drilled at the allocated spaces indicated. This is ideal for outside areas, like an enclosed braai area etc. This is an awesome conversation starter!